Target recently laid-off employeesĪs recession fears mount, an increasing number of companies have announced layoffs including Netflix, Coinbase, and Stitch Fix. Thousands of customers applied after finding the directions in their furniture boxes. IKEA decided to target existing customers by putting ‘career assembly instructions’ inside the IKEA furniture packages that were already purchased. The furniture giant had the task of hiring 100 employees. One example of a company that used this strategy in a creative way was IKEA when it opened a new store in Australia. The truly passionate customers could become energized and engaged employees who know the product and brand well. Recruiters could benefit from targeting a company’s best customers. Here's an example of LEGO promoting its Brick Factor competition. Here’s an example of a text message a recruiter could use to reach out to a referral: Textline, for example, allows you to autofill a candidate’s name so even if you are sending the same message to a group, it is personalized for each candidate.įrom the candidates' perspective, texting with a recruiter can save them from awkward situations such as picking up a phone call or responding to a personal email while at their current workplace.Ī 2019 study found that candidates who received texts from recruiters rated their experience 50 percent higher than those without, showing the benefits of adding text messaging as a mode of communication. Pro-tip, find a texting platform that allows you to personalize your texts with ease. No matter the use case for recruiters, texting streamlines communication with candidates, maintains personalization, and is scalable.įor example, with texting recruiters can respond to inquiries quickly and can ping multiple candidates at once about a job while maintaining personalization. Plus, texts have a 98 percent open rate and 45 percent response rate, making it easier for recruiters to get in touch. Recruiters can use a text recruiting software for a wide range of tasks such as screening a candidate, arranging a phone interview, reconnecting with a past applicant, reaching out to referrals, or sending interview reminders. Īn example of the Jung von Matt hidden job description. The company was able to hire an art director through the creative campaign. When the recruitment ad was running, the dummy text was copied by 220,000 creatives into their work and there were 14,000 visits to the agency's recruitment page. Companies like Apple and Google are known for using this recruitment strategy.Īpple, for example, hid a job post looking for “a talented engineer to develop a critical infrastructure component.” The job listing was posted on one of the company's hidden servers, which took a particular skillset to find.Īnother company, German ad agency Jung von Matt, hid a job advertisement link in the 'Lorem Ipsum' dummy text often used by creatives to create mock-up sites and pages. One innovative way to attract candidates is posting hidden job ads to find skilled workers. An example of a playlist could be:Īn example of a playlist you could send your candidates.Īnother creative idea to let a candidate know they’ve been selected for the job is to send them a photo of their office or desk decorated with a congratulations banner, their favorite colors, or some of their favorite hobbies. One example of a way to make a job offer special is by creating a custom playlist that lets the employee know that they got the job. Consider making this job offer memorable to stand out from your peers and make it more likely for a candidate to join your organization. Make your job offer memorableĪnother part of the recruitment process is letting candidates know when they are offered a job. Try leveraging this same process to see success for your recruiting needs. In fact, 80 percent of consumers have purchased something after an influencer recommended it. Marketers have seen the success of using influencers to promote products, events, or services. Consider hiring a travel nurse influencer on TikTok with thousands of followers to help promote those job openings. For example, say you are a travel nurse agency with hundreds of job openings. Consider paying an influencer who your target candidates adore to post about a job opening to boost applications. One strategy that is used heavily by marketers, but is underutilized by recruiters, is leveraging influencers. Here's an example of the Tweeter in Chief job description.
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